You can change your ad preferences anytime. If you continue browsing the site, you agree to the use of cookies on this website. Global awareness of climate change is forcing companies to seek alternatives to traditional fuels. 3) Entrepreneurship - Business Strategy, Management and HR Management, Marketing, Decision Making, Negotiation, and Persuasion, Tesla's Strategy and Marketing. This isn't an approach that necessarily works for everyone, but when you've built a hype machine as Tesla has done, the rules of social media start to change. Marketing strategy involves the analysis of Tesla as a company without focusing on any of the two brands of cars that are currently at its disposal. These range from short selling to star worship. New initiatives. Social Media – Fast & Followers. Also of note is the company’s gradual a… Joseph Baker Erica Long Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang. Introduction to Tesla, Inc. Tesla, Inc. (formerly known as Tesla Motors, Inc.) is an American automotive, lifestyle and energy company that was originally founded in July of 2003.The company launched its products specifically in the automotive industry and began to design and supply lifestyle products as well. Tesla Mission “Our goal is to create awareness of the potential of Electric Vehicles and particularly around those created by Tesla Motors” We want to bring powerful electric cars from the narrow luxury market to mainstream America -Elon Musk | CEO and Chief Architect The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. Tesla’s marketing strategy goes against the trend of developing TV advertisements and pushing its products onto consumers. which have helped the brand grow. Intensity of Competitive RivalryHighly competitiveTop 8 Global Auto Makers = >90% of global revenueTop 4 US Auto Makers= > 75% of US revenueIndustry ConsolidationThreat of EntryLowNew entry must spend large amount of $$Economies of ScaleStrong established brand equityExperienced manufacturing techniques = highly efficientAccess to raw materialsSubstitutesGrowing number of substitutes, 1. You can change your ad preferences anytime. This element of the marketing mix identifies the organization’s outputs or products sold to target customers. I think the OP fails to appreciate the elegance of Tesla’s current marketing strategy. The industry that spawned an era called the Horsepower Wars has a rich history of giving consumers as … See our Privacy Policy and User Agreement for details. This slide shows Tesla’s product strategy graphically; transitioning form low volume, high price to large market and low price. S., Fung. Have you ever seen a Tesla ad on TV, in a newspaper, or even on a web site? P. Looks like you’ve clipped this slide to already. Albert Alla 67% people preferred Hybrids, followed almost 61% people preferred electric cars, There are various other manufactures but here are the top few and their position, Tesla stood 3rd at 21% familiarity among consumers, At value for money Tesla stood 3rd at 20% as per consumer survey report, Top 3 locations are California, NY and Texas, Based on the growth in EV sales in the future and top 3 states Model X must be made available on show rooms in the West Coast, Texas, NYC regions, 1. Marketing Mix of Tesla analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Tesla marketing strategy. 5) Blockchain for Business. See our User Agreement and Privacy Policy. CEO on twitter. Tesla Motors Investor Presentation January 2014 . If you continue browsing the site, you agree to the use of cookies on this website. Joseph Baker Erica Long Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang 2. Winning. But on top of building personal vehicles that drove like race cars, Musk used some marketing … Patricia Trutescu. The battery of the product can be charged in any big resorts or restaurants. Looks like you’ve clipped this slide to already. Tesla | Driving success with social media marketing strategy. Now customize the name of a clipboard to store your clips. Recently, CEO Elon Musk boasted that “Tesla shells out virtually nothing on advertising and endorsements, and relies heavily on word of mouth.” In this paper, the approach will be a brief introduction of the company as a player in the larger auto industry, with a presentation of the situational analysis being made thereafter. What fascinates me, is the power of Tesla from a social media marketing perspective. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Tesla’s MissionStrategy ChallengeRecommendationsCompany ProfileIndustry ConditionsDetailed Recommendations 3. From a marketing point of view, Tesla already has a big advantage in some categories. It is based on the case study paper titled "TESLA International Business Strategies," which I wrote as a Over in China, there is a … See our Privacy Policy and User Agreement for details. In this category, Tesla cars have become the … Tesla specializes in electric cars and other products such as lithium batteries and solar panels. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. Play Hard to Get. It should decide: Whether the company wants to make the product available to targeted customer segments through its channels, or it needs a distribution partner to serve the customers' needs. The organization invests in manufacturing cars that belong to the next generation amenities. The project was to select a company, and discuss the marketing mix, and how the company employs each aspect. “We set out to prove that electric vehicles could be awesome.” The fact is, Tesla is a fascinating concept to begin with. Clipping is a handy way to collect important slides you want to go back to later. Tesla’s B2B Marketing Plan. On social media, compared to other auto giants Tesla is in the top 3, outperforming Volkswagen, Ford, and Toyota. Profitable products are the ones that provide value that customers pay for. Tesla, Inc. is a strong participant in the US automaker industry based and headquartered in Palo Alto, California. Tesla Motors is unique because it is not merely selling cars but also selling new technologies. This is a presentation I made about Tesla's international business strategies on the 30th May 2017 at Pusan National University. It goes without saying, but Tesla won’t be where it is today without its … Tesla marketing strategy has been dubbed as USD0 (zero dollar) marketing strategy largely for its avoidance of paid advertising. Get Your CEO to be Social. He had remarkable achievements in Radio technology and electrical engineering of Serbian descent. Tesla Inc. Report contains a full analysis of Tesla marketing mix (Tesla 7Ps of marketing) and Tesla marketing strategy in general. Clipping is a handy way to collect important slides you want to go back to later. See our User Agreement and Privacy Policy. Tesla was named after Nikola Tesla, who was a very successful inventor and scientist of his time. One of the biggest sources in Elon Musk’s toolbox for such great success is an … Tesla, Inc., which was Tesla Motors Inc. in the former days, has reached the heights of success as a dynamic automotive and energy solutions organization. All of the company's courses are: Instead of following the usual guidelines of "tweet this much, include videos" etc., you start to make your own. Essentially, betting on Tesla Motors involves betting on a … Tesla Strategy 1. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Tesla Marketing Strategy 1. Let’s say you’ve … What is pretty remarkable is that Tesla does not need to look far to find a marketing strategy that works without being deceptive. A paper looking at Tesla Motors Marketing Mix: Product, Place, Price, and Promotion. Bargaining power of Customer : Tesla's marketing strategy of Direct sales influences the bargaining power of customer. Safe Harbor Statement ... Tesla’s ability to execute on its retail strategy and for new store, service center and ... Distribution & Marketing Combined Santa Monica Store . More the sales more benefit and vice-versa. I … The company uses product development to fulfill corporate objectives in this 4P variable. Background to the company The company Tesla is one of the largest car manufacturing companies in the world. Essentially, Tesla markets to its customers by not directly marketing to them. The tesla marketing strategy chooses a manufacturing company named Tesla. Now customize the name of a clipboard to store your clips. Social media is only accelerating so don’t pump the brakes on … As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Marketing strategy helps companies achieve business goals & objectives, and … Video created by IE Business School for the course "Marketing Mix Implementation Capstone ". In addition to today’s announcement of the standard $35,000 Model 3, Tesla has also described a significant shift in their sales strategy. Renny Saldanha Tesla motors provide destination charging in resorts, shopping mall and restaurants. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 4) Office productivity - Microsoft Excel, PowerPoint, Microsoft Word, and Microsoft Outlook. Albert Alla Smita Biswas Victor Hang Fung Renny Saldanha Patricia Trutescu 2. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This Marketing Strategy element requires Tesla Inc to make some important decisions when developing its distribution plan. Tesla This is definitely a unique marketing strategy. Tesla's Marketing Strategy on Social - The "Apple" Approach. Lithium batteries and solar tesla marketing strategy ppt of results with regard to auto brands ' media! The automotive, energy storage, and discuss the marketing mix:,. Strategy course to the Tesla Motors provide destination charging in resorts, shopping and. 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