Why are they using those social media platforms? No matter what industry your company is in, you can use, It’s full of professionals across a wide-spectrum of industries, especially, Another feature that makes LinkedIn one of theÂ, Ultimately, if you serve businesses or professionals, then, Twitter is a real-time social media platform.Â. In terms of age, Twitter’s biggest demographic consists of people between the ages of 18-29. Factors like your industry, audience, and brand can all influence the network you use. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world.. More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. And you can always use your Facebook to promote new content that you’ve created to get visitors to your site. Demographics: Men and women, ages 18-65 and older. What social media platforms are they using? #23. blind Ensuring that online platforms behave responsibly to protect core values; 3. Most people use Pinterest to find inspiration or helpful content. Basically, people are mindlessly scrolling on Instagram and in order to be successful, you’re going to have to be very engaging to capture people’s attention. Users can also network with one another through personal and professional interests. And it’s one of the only social media platforms where you don’t necessarily have to a bunch of videos or photos to stand-out. Pinterest is a place to share (or “pin”) different visual content so that other people can see it. A customer avatar is simply an outline of your customer demographics, goals, preferences, challenges, and other psychographics. Not only does YouTube allow you to reach a wide audience of viewers across the globe, but it can also help with yourÂ, That means that Google may just serve your, If you are interested in our services, check out our. Alright, so that’s the criteria you need to keep in mind as you select the best social media platforms for your business. Facebook makes it easy for users to purchase from your company through the social media platform. Like Facebook, Instagram also allows you to message users directly. Y, ou should master the art of 1-2  social media platforms. These are the related techniques which we recommend as important for managing Social media platforms effectively. One interesting feature that can be useful is Instagram stories. But the fact is that it is still the largest social media platform by far in terms of users. Pinterest is a great social media platform with major search engine capabilities. The 3 different types of macro content consists of Video, Audio, and Written content. Still not sure which channels are the best social media platforms for your business? However, again, there is an astronomical amount of work involved to produce video after to video in order to be successful. Broadcast Broadcast media such as television and radio that is delivered with digital technologies such as streaming media. When your customers want to learn, you simply can’t beat YouTube. So, in order to choose the best social media platforms for your business, you need to pick the ones where your audience is located. Here they are: Twitter has over 330 million active users, so about the same as LinkedIn and once again nowhere near Facebook and Instagram. Call Toll Free: 888.449.3239 This is especially helpful if your company makes a product or offers a service specifically for women — statistically, about 85% of Pinterest’s user base is female. That means that Google may just serve your YouTube video content in its search engine results page for keywords that you are trying to target. Your email address will not be published. Is Social Media Marketing Right for Your Business? To determine if Instagram will be one of the best social media platforms for your business, let’s look at the demographics.Â. 72% of all teenagers use Instagram and 67% of all young adults under the age of 30 use Instagram. So not only do you have the ability to reach a broad audience, but you are also able to reach people searching for you. Why it matters: You want to be able to add custom social sharing buttons that deliver good-looking results on all social media platforms, including images. In terms of professionalism, no social network can beat LinkedIn. Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video. How to Set and Reach Social Media Goals for Your Business, The Easiest Way To Build Brand Awareness Today, Facebook is a worthwhile investment for your company, its targeted digital advertising platform, Twitter also offers advertising opportunities, Social Media Marketing Trends & Predictions for 2021, 15 Free Digital Marketing Tools For Your Small Business (Tried & Tested), Facebook Shopping Report: Consumer Buying in 2021, How to Market a New Business With No Money. It doesn’t matter what you’re selling, Facebook is a worthwhile investment for your company. Ultimately, if you serve businesses or professionals, then LinkedIn Marketing should definitely be in the running as a top-contender for social media platforms to choose for your business. More and more consumers are using these channels to find new companies and engage with their favorite brands. There are lots of social media platforms available to marketers today, and the ones you use can play a major role in your social media marketing success. This is a destined-for-failure approach. Perhaps the greatest perk of YouTube is that it allows brands to access an unlimited amount of video hosting. Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past. By size, it is undoubtedly the strongest force in the social media world, backed by an estimated 1.28 billion monthly users which include up to 73% of the adult population in the United States. We’re constantly up-to-date on the latest trends and best practices when it comes to social media marketing, and we’ll strive every day to get you the results that you want to see. Instagram has 1 billion users. Sitemap, Digital Marketing Each platform has … Maybe it’s because it’s owned by Facebook, or maybe it’s because it also has another 1 billion users. Facebook is not the newest and coolest social media platform. Although that’s not to say you still can’t find success if you’re not a young, trendy company — just that you’ll have to be little more creative with the photos you take. YouTube is very effective, but production can be quite expensive if you want to stand out. Demographics: Men and women, ages 18-65 or older. Facebook’s advertising platform is by the far the most developed of all of the social media platforms (yes, even out performing Twitter and other channels that have been around a lot longer!). YouTube is kind of a catch-all when it comes to content since so many people use it (it’s the second-largest search engine in the world after Google). Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video. Instagram tends to have a bigger following in urban areas, meaning companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building. 41% of people with high incomes use Pinterest on a regular basis. Now rather than being a BPO company, the digital platforms make it a fintech company, a healthcare company, an insuretech company. Pinterest is full of home decor, fashion, food, and most importantly, shopping. Here’s a counterargument we hear a lot from our clients. That’s why it’s essential to not only know the various social media networks available but also how they function for different sectors, audiences, and more. hat could possibly be wrong with YouTube? But it takes a ton of work to get it work. For instance, if a consumer finds you on Instagram and has a question about your products or services, they no longer have to navigate to your website or pick up the phone to ask. 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