The result was that Dunkin’ Donuts gained ten times more followers to their SnapChat channel on National Donut Day than they usually did in a month. An influencer brief is not just a guideline document that shows the potential influencer what they should and shouldn’t do: it’s also a pitch to them. The briefed influencers are tech reviewers on YouTube (i.e. Want to learn more about influencer marketing? This campaign aimed to remind New Yorkers that ice cream is an essential part of summer. Ultimately the voters elected Coffee Nut to be the winning flavor. Other local influencers like Pure Michigan and Quicken Loans helped with the outreach. We know youâre busy and that writing an influencer brief probably doesnât seem like a priority right now. Ultimately, developing an effective influencer marketing brief will help you achieve better long term results. Think of it as your go-to reference manual for the project — a touchstone — that contains everything from goals and deliverables to KPIs and legal terms. It can be tempting to overlook the whole process of crafting a good influencer brief, but it is one of the most important steps in establishing a mutually beneficial relationship with influencers. This is why it is crucial to understand the importance of a good influencer brief. Depending on the influencer’s channel(s) you’ve agreed on, the final product is usually a photo, video, or blog post featuring your offering. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. Include the campaign messages in the post captions (as specified above), Submit your content for review on the date indicated, Position the logo/product according to brand guidelines, Include the #ad/#sponsored hashtag in your post, Donât include pictures/references to alcohol or drugs, Donât use profanity or criticize Brand X, Donât compare Brand X to any competitors, Donât incorporate any other sponsored posts. Chase was able to provide six Periscope sessions to fans for free. Anthem of Us Campaign for Bedrock Real Estate, Detroit, 6. Insightpool invited 20 top influencers to participate in a Twitter takeover - changing their accounts to match the Rare Country Awards branding. Brand New Episode of Clash Of The Corps TONIGHT, Another brand new episode of our hit Seven Bucks Productions series #ClashOfTheCorps airs TONIGHT at 11 pm on Fuse. Everything you need to create an awesome brief, plus this handy influencer brief template. An influencer brief also needs to state if anything must be omitted. Artist-Specific Influencers The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. Clash of the Corps - an Original Fuse Docu-series. 3. He has 57 million followers on his Facebook page, alone. Think about it - the same budget meant for 1 macro influencer can be used across 50 nano influencers who can garner a much higher rate of engagement. 15+ years optimising some of Australia’s top brands. Bedrock wanted to produce a film that would make Detroit residents feel proud of where they live. Sweet treats and fierce foodie photos. Based on your brief, an influencer will decide whether they and your brand are a right fit. Your influencer brief should also clearly define what the outcome of the campaign you’re running is, so everyone knows what they’re aiming for. These campaigns often time start with the brand sending the influencer a campaign brief that describes specific guidelines, instructions, and requirements. Therefore, itâs a good idea to set guidelines around the content theme and style that both allow creative expression AND ensure that what is delivered is aligned with your brand. Again, some visuals as an example could be helpful here! Since you’re doing your influencer campaign the right way, you need a campaign brief. This is where an influencer marketing brief comes in. Rare Country already had a strong Facebook presence but was in its early stages of running a Twitter account. Vote now and daily! “Sickhouse” had to look as if it could be real, with Andrea sharing her “home video.”. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. To add to the illusion, all the other actors avoided social media during the production of the film - the only updates of their whereabouts were posted on Andrea’s SnapChat account. An influencer marketing brief is a document that you send influencers you want to work with. The influencers created content around the theme "Häagen-Dazs Open Container" - #HDOpenContainer – which was a play on words connected with current events in New York at the time. “Your influencer brief must always paint the big picture in the mind of your reader. “Sickhouse” was viewed 100 million times on Snapchat alone. Dwayne Johnson, aka The Rock, definitely has a huge following. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by This was the first time that a series premiered on Facebook Live, and more than 7 million people watched it - 835,000 on that first showing. The brief depends on a lot of factors, but it should answer these essential questions: What are the primary and secondary goals for the campaign? The shared content included original blog posts, photography, and branded video content. This is the most important page of your influencer campaign brief because it provides the content direction. Provide examples of images that you’re looking for in terms of style, tone, resolution, etc. The campaign was topped off with two Twitter parties celebrating #SayItWithPepsi and the Pepsi Emoji bottles. Plus, we created a handy Influencer Brief Example that you can download and use for your next campaign! They chose to target millennials, so decided social media engagement be the best promotion - even for in-store purchases. These can include words, imagery, or talking points that may be harmful to the brand or the campaign. Although Andrea Russett was chosen to a large extent because of her 2.5 million YouTube following, she was also asked to participate because of her strong acting skills. look at five of the detailed pictures) to find a secret code. Step 4: Influencer Deliverables. They specifically targeted people on their phones in the vicinity of the stores. Lighting: Bright and clean vs stylized and dramatic; Knolling - Objects laid out in a pleasing pattern; Of course, influencer marketing is all about highlighting a creator’s natural voice. The campaign generated 1.8 million impressions and nearly 1 million votes. There can be no doubt that MTV managed to help many young people’s sexual understanding as a result of this campaign. 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