When a new technology is created, both the manufacturers and the users of the product influence the way it is used. Media scholar Henry Jenkins theorized that there are actually five categories of convergence that we see today. - Definition & Examples. Media convergence is the joining, or ''converging,'' of distinct technologies into one. This type of convergence is apparent when small media companies are gobbled up by media conglomerates, creating a large organization whose media outreach spans multiple products or services. Meaning of convergence Convergence comes from the prefix con-, meaning together, and the verb verge, which … Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the Internet as well as the activities, products and services that have emerged in the digital media space. He said that media convergence means various media present a development trend that is multi-function integration (Paul, 1983). 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Log in or sign up to add this lesson to a Custom Course. Media convergence is important because in today's technologically advanced world, different forms of technology continue to be released and are better than their former models because they can simply do more. Get vital skills and training in everything from Parkinson’s disease to nutrition, with our online healthcare courses. n ) (b) ? To unlock this lesson you must be a Study.com Member. This is a big one, and one we've covered a bit already. Convergence is built on the idea of the merging of the three Cs: computing, communication, and content. To learn more, visit our Earning Credit Page. 7 n ). Build your knowledge with top universities and organisations. Henry Jenkins explaining what is media convergence. Instead of getting a news report from TV, we're getting that same report from a television station by way of the internet and social media, in particular. It takes completely separate ideas and smashes them together, so that we're left with one big idea. The film industry in India is often referred to as Bollywood, a riff on its influence from Hollywood culture. Smartphones exemplify media convergence in that within one device, an individual is able to communicate by voice, text, image, access the Internet, download and listen to music or podcasts, play games, read books, etc. Magic Bullet Theory of Mass Communication: Definition & Overview, What is Narrowcasting? Determine if the series converges or diverges; if it coverges, find its sum: \sum_{n=2}^ \ infty (-1)^n \frac {3}{4^n}. The conception of media convergence was defined in several ways. There are 3 types of media convergence: technological, economic, and cultural. 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It is a long term economic, technology and social trend that has several components: It is a long term economic, technology and social trend that has several components: A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Fewer large companies own more media properties. Media convergence is the joining, or ''converging,'' of distinct technologies into one. It's hard to und, Working Scholars® Bringing Tuition-Free College to the Community. We use cookies to give you a better experience. Media convergence - Media convergence - Transmedia storytelling: One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. Now you can literally take your television, Blu-ray player, and Nintendo with you in your pocket. Support your professional development and learn new teaching skills and approaches. FutureLearn’s purpose is to transformaccess to education. In 1978, the term Convergence was first coined by Nicholas Negroponte which stated that modern devices in combination with technology, social media, and internet form the basic structure of Convergence in media, It brings together the “3 … Take, for example, the smartphone from the lesson's opening. Probably not. Media convergence has even changed the way we receive data. study Welcome to the world of convergence! A second piece of cultural convergence involves the way everyday citizens participate in it. Can you please send me a picture of it worked out on paper. So-called YouTube ''sensations'' who come up with the latest trend that we enjoy are a piece of cultural convergence. Think for a minute about how you found out about the latest big event in the news. | {{course.flashcardSetCount}} Crise sanitaire : renforcez votre visibilité sur Internet. In some cases, mul… What are Ethical Standards for Advertising? Show your work. An error occurred trying to load this video. We offer a diverse selection of courses from leading universities and cultural institutions from around the world. Convergence Media - Printemps 2020. As a member, you'll also get unlimited access to over 83,000 In this lesson, you'll learn more about media convergence in all of its forms. Communication and technology are just two of the areas where convergence has been impactful. credit by exam that is accepted by over 1,500 colleges and universities. lessons in math, English, science, history, and more. 's' : ''}}. Organic convergence is the combining of different types of media being used at the same time. 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Sciences, Culinary Arts and Personal {{courseNav.course.mDynamicIntFields.lessonCount}} lessons ( n ! (a) sigma_{n=1}^infinity n+24In(n)/6n^3+n^2-5n+100 (b) sigma_{n=1}^infinity square. But media convergence isn't only an end result like a smartphone, but also a process in how we create, consume, and distribute media. According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). An example of this is Comcast Corporation/NBCUniversal, whose holdings include Xfinity (a cable and internet provider); Bravo (a television station); DreamWorks Animation (a film studio); the Philadelphia Flyers (a sports team); and BuzzFeed (an online commentary provider). He theorized that convergence is as follows: Convergence is not only an end result (like a smartphone), but a process in how we create, consume, and distribute media. We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas. We hope you're enjoying our article: WHAT IS MEDIA CONVERGENCE? These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life. Already registered? It takes completely separate ideas and smashes them together, so that we're left with one big idea. You can also play video games, which previously were only available on a separate home gaming device. Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career. © copyright 2003-2020 Study.com. Our group project for Mass Communications in the global age. Take, for example, the smartphone from the lesson's opening. And third, government deregulation. Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. Media convergence 1. The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games. First, digitization. Learn more about how FutureLearn is transforming access to education, Learn new skills with a flexible online course, Earn professional or academic accreditation, Study flexibly online as you build to a degree. The technologies level the creative content is converted into digital forms that can wirelessly be routed to smart phones, PDA’s, and DVR’s. Create your account. - Definition & Examples, Traditional Media Relations: Professional Techniques, What is Mass Media Research? All other trademarks and copyrights are the property of their respective owners. Hi there! 1 ) n ( ? You can test out of the Also known as the three C’s. (with russian subtitles) Three C's of Media Convergence: Content, Corporations & Computers, Quiz & Worksheet - Understanding Media Convergence, Over 83,000 lessons in all major subjects, {{courseNav.course.mDynamicIntFields.lessonCount}}, What Is Mass Media? Main Menu. It takes completely separate ideas and smashes them together, so … Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: where old and new media collide. 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This process in which some technologies are no longer useful and others are simply changed in the way we use them, is known as media convergence. Not only do they have a place at the Disney theme parks, but they are also in movies and books and on store shelves. The Britannica Encyclopedia defines Media Convergence as a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Not sure what college you want to attend yet? Services. ? Create an account to start this course today. The smartphone is the convergence of computing, communication, and content, frequently referred to in convergence theory as the three Cs. 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